Corrugated Posm targets customers when they are already in the store and ready to make a purchase. it draws attention to particular brands, special offers or showcases a particular product. So this marketing tool has a high impact since it being located in a critical decision making area from where the consumer takes a decision to by a product.

It has now become a generic term that includes display units, interactive displays, literature dispensers, counter top displays, floor stands, banners, poster holders, sign holders etc. on a micro level. Point of purchase is an integral part of the marketing strategy that is used to complement the main forms of advertising. It helps to highlight your product among scores of similar products and also introduce a new product by giving it a special display.